2007. It’s a great vintage, but where? Panic! What we need is to compare wines from various growing regions so that we can get a good idea of the quality of the vintage. Right?

Not exactly and sort of wrong, in fact. The more one drinks wine, the less impressed one might become with the ability of the “professionals” to prognosticate. The truth is, everyone has something to sell. Merchants sell wine, writers sell subscriptions or their next article, and any idiot can tell you the best way to sell something is to make it SINSATIONAL!

There’s not much sinning going on in the wine world, but as we all know when something does pop up, the “pros” are there to point out those sins – unless of course, they might endanger their access to the next great vintage! So vintages, or rather “professional” vintage assessments, should be taken with a grain of salt. It’s still important information, so how can it be made more valuable?