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About Snooth

What is Snooth?

Snooth is a revolutionary web-based social shopping experience that is simplifying how people select, interact with and purchase their favorite wines.

Snooth is the world's most comprehensive wine database, featuring millions of reviews and hundreds of thousands of wines. It offers both casual and aspiring wine drinkers personalized wine recommendations, ratings & reviews, as well as a wine information search tool that seamlessly connects users to the websites of top online merchants and wineries worldwide.

Snooth launched in June 2007.

What's in a name?

Okay, you caught us... we confess! Snooth is a made-up word. We like it because:

  • It's unique and you won't forget it
  • It sounds like a cross between sleuth and smooth

We're still looking for the ultimate definition of the word Snooth so that we can claim some heritage. Here's our current favorite:

1snooth noun
| snüth | Middle English slouthe, or fr. Old Norse sloth, Old English smôth, or Old Saxon smôthi
• Any of several burrowing mammals of family Talpidae with wide-set eyes and a pronounced snout, domesticated and trained to aid in locating wine in cellars.
2snooth; also snoothed; snoothing verb [ trans. ]
• To seek out a preferable wine, as like a snooth : I say, snooth the wine list while I choose an appetizer.
• To uncover details of a specific wine : Snooth this Chianti Classico for me, would you?

Of course, we're open to suggestions so if you have a better definition, please send it along!